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The Bachelor in Communication and Media with a concentration in Media Marketing at the University of New York in Prague (UNYP) offers a comprehensive education in the dynamic fields of media, marketing, and communication. Students gain critical insig...
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Duration
48 Months
Degree Level
Bachelors
Field of Study
Journalism & Media
Intl. Fee
€9,900 per year
Intake
September, February
Deadline
August 31 for September intake; January 31 for February intake
Free guidance • Verified partners • Fast response
The Bachelor in Communication and Media with a concentration in Media Marketing at the University of New York in Prague (UNYP) offers a comprehensive education in the dynamic fields of media, marketing, and communication. Students gain critical insights into media theories, digital marketing strategies, advertising, public relations, and content creation. The program emphasizes practical skills through hands-on projects, case studies, and internships, preparing graduates to thrive in evolving media landscapes. With a focus on global communication trends and multicultural perspectives, the curriculum is designed to develop strategic thinkers who can effectively engage audiences across platforms. UNYP’s location in Prague, a vibrant European media hub, enriches students' learning experience by providing access to diverse media organizations and networking opportunities. Graduates are equipped to pursue careers in media marketing, digital advertising, social media management, brand communication, and related fields, making this program ideal for those passionate about media innovation and marketing strategies.
This program is ideal for students passionate about media, communication, and marketing who seek a global perspective. Those interested in digital marketing, advertising, social media management, or public relations will benefit from the curriculum’s practical approach. Applicants should have strong communication skills, creativity, and an eagerness to engage with emerging media trends. It is also suitable for individuals aiming to build a career in media agencies, corporate marketing departments, or digital content creation. The program welcomes both local and international students committed to developing strategic thinking and media literacy in a multicultural environment.
Graduates can pursue diverse roles such as media marketing specialists, digital advertisers, social media managers, brand strategists, and public relations coordinators. The program equips students with skills to work in media agencies, corporate communications, digital marketing firms, and media production companies. They are prepared to develop marketing campaigns, manage online content, analyze consumer behavior, and utilize emerging technologies to engage audiences effectively. Alumni often find employment in Europe’s growing media sector or continue to postgraduate studies in marketing, communication, or business. The degree fosters adaptability, critical thinking, and creativity needed in fast-evolving media industries.
Applicants must hold a high school diploma or equivalent secondary education certificate. Submission of a completed application form, official transcripts, and proof of English proficiency is required. Candidates should provide a personal statement outlining their motivation and interest in media marketing. Letters of recommendation may strengthen the application but are optional. An interview or written test may be conducted to assess the applicant’s communication skills and suitability for the program. International students must ensure their documents are properly certified and translated if necessary. Meeting the minimum academic and English language requirements is essential for admission consideration. Early application is recommended to secure a place due to limited enrollment capacity.
Indian applicants must submit a completed application form along with certified copies of their Class 12 mark sheets and certificates. Proof of English proficiency, such as IELTS or TOEFL scores, is mandatory unless previous education was conducted in English. A valid passport copy and a personal statement explaining the candidate’s interest in media marketing are required. Indian students may be asked to provide letters of recommendation and a CV highlighting relevant experiences. Early application is encouraged due to visa processing times. Academic transcripts must be officially translated into English if originally in other languages. Meeting all criteria ensures smooth admission and visa processing.
Applicants must demonstrate proficiency in English, typically through standardized tests such as IELTS with a minimum score of 6.0 or TOEFL iBT with a minimum score of 72. Alternatively, successful completion of prior education in English or other recognized English language assessments may be accepted. Proof of language proficiency ensures students can effectively engage with course materials, participate in discussions, and complete assignments. UNYP provides additional language support services for students needing enhancement in academic English skills.
Indian students must ensure timely application submission to accommodate visa processing times which can be lengthy. It is crucial to have all academic documents officially translated into English and certified to avoid delays. Health insurance coverage valid in the Czech Republic is mandatory and should be arranged before departure or upon arrival. Indian applicants should prepare for possible interviews or additional assessments by UNYP to evaluate their suitability. Understanding the cost of living in Prague and budgeting accordingly will help ensure a smooth transition. UNYP offers orientation programs to assist Indian students in adapting to the new academic and cultural environment, enhancing their overall experience.
International Tuition Fee
€9,900 per year
Home/Local Tuition Fee
€8,500 per year
* Fees are subject to change. Please verify with our counselors or the university website.
Approximately ₹900,000 per year (subject to exchange rate fluctuations)
The tuition fee for the Bachelor in Communication and Media with a concentration in Media Marketing at UNYP is €9,900 per year for international students and €8,500 per year for local Czech students. Fees cover tuition, access to university facilities, and academic support services. Additional costs such as accommodation, health insurance, and living expenses are not included. Payment plans and scholarship opportunities are available to assist with financial planning.
UNYP offers merit-based scholarships for outstanding students, reducing tuition fees by up to 50%. Scholarships are awarded based on academic excellence, leadership qualities, and extracurricular achievements. Applicants must submit a scholarship application form along with their admission documents. Additional scholarships may be available for students demonstrating financial need or exceptional talent in media-related fields. Scholarship recipients benefit from personalized academic advising and networking opportunities with industry professionals. Renewal of scholarships depends on maintaining a high academic performance throughout the study period.
International students accepted to UNYP must apply for a Czech student visa at their local Czech embassy or consulate. The visa application requires proof of admission, financial means to support living expenses, valid travel documents, and health insurance coverage. Processing times vary but typically take up to 60 days, so early application is advised. Once in the Czech Republic, students must register with local authorities and obtain a residence permit for the duration of their studies. The university provides guidance and support throughout the visa application process to ensure compliance with legal requirements.
Students from outside the EU/EEA must obtain a Czech student visa before arrival. The visa application process involves submitting admission confirmation, proof of sufficient finances, health insurance, and a valid passport. Processing can take up to two months, so early application is essential. Upon arrival, students must register with the local Foreign Police and obtain a residence permit valid for the duration of their studies. UNYP provides support throughout this process, including guidance on required documents and legal compliance.
Graduates from UNYP’s Bachelor in Communication and Media program benefit from favorable post-study work opportunities in the Czech Republic and across the European Union. After completing their degree, international students can apply for an extended residence permit to seek employment or start a business for up to one year. The Czech Republic’s growing media and marketing sectors offer diverse career prospects. Additionally, graduates can leverage their degree to pursue further studies or professional certifications within Europe. UNYP’s career services assist alumni in job placement and networking within the industry.
"We recommend this program for students who are eager to blend creativity with strategic marketing skills in a global media context. UNYP’s Bachelor in Communication and Media with a concentration in Media Marketing is ideal for those seeking an international education in a vibrant European city. The curriculum’s balance of theory and practical application, combined with industry internships and networking opportunities, positions graduates for success in competitive media and marketing careers. Students should maintain proactive engagement with faculty and utilize UNYP’s career services to maximize their professional development. For Indian students, early preparation for visa applications and language proficiency is essential. Overall, this degree offers a strong foundation for a dynamic career in media marketing."
The program duration is typically three years of full-time study.
While not mandatory, internships are highly encouraged and supported to provide practical experience.
Yes, Indian students are eligible for merit-based scholarships offered by UNYP.
No prior experience is required; the program is designed for beginners and those new to media marketing.
Applicants must have an IELTS score of at least 6.0 or equivalent TOEFL score.
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