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The Master’s in International Marketing with Tourism and Events at IPAG Business School in Australia offers a comprehensive curriculum designed to equip students with advanced marketing strategies tailored to the dynamic tourism and events sectors. T...
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Duration
12 Months
Degree Level
Masters
Field of Study
Business & Management
Intl. Fee
AUD 33,000 per year
Intake
February, July
Deadline
31 December for February intake, 30 May for July intake
Free guidance • Verified partners • Fast response
The Master’s in International Marketing with Tourism and Events at IPAG Business School in Australia offers a comprehensive curriculum designed to equip students with advanced marketing strategies tailored to the dynamic tourism and events sectors. This program blends theoretical knowledge with practical applications to foster expertise in global marketing trends, consumer behavior, and event management. Students will develop skills in digital marketing, strategic planning, and cross-cultural communication, preparing them to excel in international markets. With an emphasis on innovation and sustainability, the course addresses current industry challenges and opportunities, ensuring graduates are industry-ready. The program also incorporates real-world case studies, collaborative projects, and networking opportunities with industry leaders, enhancing employability. IPAG Business School’s strong industry connections and experienced faculty provide a supportive learning environment for students aspiring to thrive in the global business landscape. Graduates will emerge as versatile professionals capable of driving growth in tourism, events, and marketing sectors worldwide.
This program is ideal for graduates and professionals interested in advancing their careers in international marketing, tourism, or event management. It suits those seeking to develop specialized skills in global marketing strategies, digital marketing, and cross-cultural communication within tourism and event industries. Applicants looking to work in multinational companies, tourism boards, event agencies, or hospitality management will benefit significantly. Additionally, candidates aiming to enhance their leadership abilities and strategic thinking in dynamic, international business environments should consider applying.
Graduates from the International Marketing with Tourism and Events program at IPAG Business School can pursue diverse career opportunities including marketing manager roles within tourism companies, event coordinators, brand managers, and digital marketing specialists. The program equips students to work in multinational corporations, travel agencies, hotel chains, event management firms, and government tourism departments. Career paths often lead to roles involving strategic marketing planning, campaign management, client relations, and business development. Graduates are well-prepared for leadership positions that require innovative marketing strategies and a deep understanding of international tourism and event sectors.
Applicants must hold a recognized undergraduate degree or equivalent qualification in business, marketing, tourism, or a related field. A minimum GPA of 3.0 on a 4.0 scale or equivalent is required. Relevant work experience in marketing, tourism, or event management is advantageous but not mandatory. Candidates should submit a completed application form, academic transcripts, a statement of purpose outlining their career goals, and two letters of recommendation. Some programs may also require an interview, either in person or online, to assess motivation and suitability. International students must meet English language proficiency requirements. Meeting these criteria ensures candidates possess the academic foundation and commitment necessary for successful completion of the program.
Indian students applying for the Master’s in International Marketing with Tourism and Events at IPAG Business School must hold a recognized bachelor’s degree from a reputable university, preferably in business, marketing, tourism, or related disciplines. They should provide certified academic transcripts and meet the minimum GPA requirement equivalent to 60% marks or above. English proficiency is mandatory, evidenced by IELTS, TOEFL, or PTE scores meeting the university’s standards. Indian applicants must also submit a statement of purpose, letters of recommendation, and a detailed CV highlighting any relevant work experience. Early application is recommended to allow sufficient processing time for visa and admission procedures.
Applicants must demonstrate proficiency in English, typically through standardized tests such as IELTS with a minimum overall score of 6.5, with no band less than 6.0, or equivalent tests like TOEFL iBT with a minimum score of 79. Alternative qualifications, such as completion of previous education in English, may also be accepted. Meeting these requirements ensures students can effectively participate in academic activities and engage with course materials.
Indian students should ensure their academic credentials meet IPAG Business School’s entry requirements, including recognized undergraduate degrees and English proficiency scores. It is crucial to apply well in advance to accommodate visa processing times and scholarship deadlines. Students must obtain Overseas Student Health Cover (OSHC) before arrival and maintain it for the duration of their stay. Awareness of cultural differences and preparation for living in Australia will enhance the study experience. Financial planning is essential, considering tuition fees, living costs, and additional expenses. Indian students should also stay updated on visa policy changes and post-study work rights to maximize their opportunities in Australia.
International Tuition Fee
AUD 33,000 per year
Home/Local Tuition Fee
AUD 28,000 per year
* Fees are subject to change. Please verify with our counselors or the university website.
Approximately ₹18,00,000 per year for international students, based on current exchange rates.
The tuition fees for the program at IPAG Business School vary for local and international students. International students pay approximately AUD 33,000 per year, while local students are charged around AUD 28,000 annually. These fees cover tuition, access to learning resources, and participation in coursework. Additional costs such as textbooks, accommodation, and living expenses are not included and should be budgeted separately.
IPAG Business School offers a range of scholarships for international and domestic students, including merit-based awards, need-based grants, and specific scholarships for students from emerging markets. Scholarships can cover partial tuition fees, reducing financial burden and encouraging academic excellence. Eligible applicants must demonstrate outstanding academic achievements, leadership qualities, and community involvement. Application for scholarships typically requires submission of transcripts, a personal statement, and references. Early application is recommended due to limited availability.
International students enrolling at IPAG Business School in Australia must apply for a student visa (subclass 500), which permits study and limited work rights. Applicants must provide proof of enrollment, financial capacity, health insurance, and meet character requirements. The visa application process includes submission of required documents to the Department of Home Affairs and may involve biometric data collection and interviews. Processing times vary, so early application is advised to ensure timely commencement of studies.
International students admitted to IPAG Business School must obtain a Student Visa (subclass 500) to study in Australia. This visa allows students to stay for the duration of their course plus additional time for post-study work rights. Applicants must provide confirmation of enrollment (CoE), demonstrate sufficient financial means to cover tuition and living expenses, have adequate health insurance (Overseas Student Health Cover), and meet character and health requirements. The visa permits limited part-time work during study periods and full-time work during scheduled breaks, supporting students financially while they study.
Graduates of the Master’s program at IPAG Business School are eligible to apply for the Temporary Graduate Visa (subclass 485) in Australia, which allows them to live and work in the country post-graduation. This visa typically grants a stay of 2 to 4 years, depending on the qualification and occupation. It provides valuable work experience opportunities within the marketing, tourism, and events industries, enhancing employability. Graduates can leverage this period to gain professional experience, pursue permanent residency pathways, or further their academic qualifications. The post-study work visa is a significant advantage for international students aiming to establish a career in Australia.
"We recommend prospective students carefully review the admission criteria and prepare a strong application including academic transcripts, a compelling statement of purpose, and references. Early application increases chances for scholarship consideration and timely visa processing. Enhance your English language skills to meet or exceed the required proficiency levels. Take advantage of IPAG Business School’s industry connections by participating in internships and networking events, which are crucial for career development. Additionally, plan your finances meticulously, factoring in tuition, living costs, and other expenses. Staying informed about visa regulations and post-study work options will help maximize your experience and opportunities in Australia."
You need an IELTS score of 6.5 overall with no band less than 6.0, or equivalent scores in TOEFL or PTE.
Yes, student visa holders can work up to 40 hours per fortnight during study periods and unlimited hours during breaks.
Yes, IPAG Business School offers merit-based and need-based scholarships for eligible students.
Graduates can work as marketing managers, event coordinators, brand managers, and in tourism development roles internationally.
The program typically lasts 1.5 to 2 years, depending on full-time or part-time study options.
Sources
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