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The Strategic Market Creation program at Copenhagen Business School (CBS), based in China, is designed to equip students with advanced skills in identifying, developing, and exploiting new market opportunities in dynamic global environments. This bus...
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Duration
24 Months
Degree Level
Masters
Field of Study
Business & Management
Intl. Fee
15000 EUR per year
Intake
September, January
Deadline
June 1 for September intake; November 1 for January intake
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The Strategic Market Creation program at Copenhagen Business School (CBS), based in China, is designed to equip students with advanced skills in identifying, developing, and exploiting new market opportunities in dynamic global environments. This business and management course focuses on innovation-driven market strategies, competitive analysis, and value creation through customer-centric approaches. Students engage in practical case studies, collaborative projects, and research to understand market trends, consumer behavior, and strategic decision-making. The curriculum combines theoretical frameworks with real-world applications, preparing graduates to lead market creation initiatives in multinational corporations, startups, and consulting firms. Emphasizing global perspectives with a focus on China’s emerging markets, the program fosters cross-cultural competencies and entrepreneurial thinking. Graduates will be adept at navigating complex business ecosystems and driving sustainable growth through innovative market solutions.
This program is ideal for aspiring business leaders, entrepreneurs, and professionals aiming to excel in strategic market development. Candidates interested in innovation, global business dynamics, and market creation strategies will benefit significantly. It suits graduates from business, economics, or related fields seeking to enhance their knowledge and skills for competitive roles in multinational companies, consulting, or startups. Ambitious individuals looking to drive market innovation and sustainable growth in emerging economies, particularly within China, should consider applying.
Graduates from the Strategic Market Creation program can pursue careers in market strategy, business development, consulting, and innovation management across diverse industries. They are equipped to take on roles such as Strategic Market Analyst, Business Development Manager, Innovation Consultant, and Product Manager. The program’s focus on emerging markets and global business strategies prepares alumni for leadership positions in multinational corporations, startups, and consulting firms. Graduates also possess entrepreneurial skills to launch and grow new ventures, contributing to market expansion and value creation worldwide.
Applicants must hold a bachelor's degree or equivalent from a recognized institution, preferably in business, economics, or related fields. A strong academic record with a minimum GPA equivalent to 3.0 on a 4.0 scale is required. Candidates should demonstrate proficiency in English through standardized tests like IELTS (minimum 6.5) or TOEFL (minimum 90). Relevant work experience or internships in business or management sectors are advantageous but not mandatory. Applicants must submit a statement of purpose outlining their motivation and career goals, two academic or professional references, and a CV. Some programs may require a personal interview or additional assessments. Meeting the admission requirements ensures candidates are well-prepared for the program's rigorous academic environment and practical engagements.
Indian applicants need a recognized bachelor’s degree with a minimum aggregate of 60% or equivalent GPA in relevant fields such as business, economics, or management. They must provide proof of English proficiency through IELTS (minimum 6.5) or TOEFL (minimum 90). Additionally, submission of a statement of purpose, two academic or professional references, and a CV is mandatory. Indian students should also ensure their academic transcripts are attested and translated if necessary. Meeting these requirements is essential for a successful application to the Strategic Market Creation program at CBS China.
Applicants must demonstrate English proficiency with minimum scores of IELTS 6.5 or TOEFL 90. These scores ensure the ability to engage effectively in academic discussions, complete coursework, and participate in collaborative projects. Exemptions may apply for candidates with prior education in English or native English speakers. Proof of language proficiency must be submitted during the application process to meet CBS’s admission standards.
Indian students applying to CBS China should ensure all academic and language documents are properly attested and translated into English if required. Early application is recommended due to visa processing times and scholarship deadlines. Familiarity with Chinese culture and business practices will enhance academic and social integration. Health insurance and financial proof are mandatory for visa approval. Indian students should also stay updated on travel advisories and local regulations. CBS provides support services including orientation, academic advising, and cultural activities to help Indian students adapt smoothly.
International Tuition Fee
15000 EUR per year
Home/Local Tuition Fee
8000 EUR per year
* Fees are subject to change. Please verify with our counselors or the university website.
Approximately 1,350,000 INR per year for international tuition fees, based on current exchange rates. Local fees are approximately 720,000 INR per year.
The annual tuition fee for the Strategic Market Creation program at CBS China is 15,000 EUR for international students and 8,000 EUR for local students. Fees include access to academic resources, course materials, and campus facilities. Additional costs such as accommodation, insurance, and living expenses are not covered in the tuition fee. Payment deadlines and installment options are provided upon admission.
CBS offers various scholarships for international students including merit-based awards, need-based grants, and special scholarships for students from China and India. These scholarships aim to reduce the financial burden and support academic excellence. Applicants are encouraged to apply early and submit all required documents to be considered. Scholarships cover partial or full tuition fees and sometimes living expenses. Detailed eligibility criteria and application procedures are available on the CBS official website.
International students admitted to CBS’s Strategic Market Creation program in China must obtain a student visa (X visa) before arrival. The application requires an admission letter, proof of financial means, valid passport, and completed visa application forms. Students should apply at the Chinese embassy or consulate in their home country well in advance. It's important to check specific visa requirements and processing times. Upon arrival, students must register with local authorities and apply for a residence permit to legally stay and study in China.
International students enrolling at CBS China must secure an X-type student visa, which permits study and residence for the duration of the program. The application process requires acceptance confirmation, financial proof, and valid travel documents. Upon arrival, students must complete registration with local immigration authorities and obtain a residence permit to extend their stay. Maintaining visa compliance is critical for uninterrupted study and legal residency.
Graduates from CBS China’s Strategic Market Creation program can access post-study work opportunities under China’s work visa policies. They may apply for a Z visa to work for Chinese companies or multinational firms operating in China. The program’s focus on market innovation and strategic business skills makes graduates attractive candidates for roles in business development, consulting, and entrepreneurship. Post-study work permits typically allow graduates to stay and work for up to one year, with possibilities for extension based on employment contracts.
"We recommend prospective students thoroughly prepare their application, focusing on academic excellence and clear career objectives aligned with strategic market creation. Enhancing English proficiency and gaining relevant business experience will strengthen applications. Early submission is advised to maximize scholarship opportunities and smooth visa processing. Engaging with CBS’s alumni network and attending informational webinars can provide valuable insights. Students should also plan financially for tuition, living expenses, and unforeseen costs. Embracing the program’s global and practical orientation will enable graduates to excel as innovative market leaders in dynamic business environments."
Work experience is not mandatory but can strengthen your application.
Yes, Indian students are eligible for merit-based and need-based scholarships.
IELTS minimum 6.5 or TOEFL minimum 90 is required unless exempted.
The program typically lasts 2 years full-time.
Yes, internships and practical projects are integral components.
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